LEARNING CENTER
BONNIE WAN
EXPERIENCES TO Transform Your Life
PRESENTS
THE LIFE BRIEF
Bonnie Wan is author, speaker and teacher of The Life Brief, a practice for creative and courageous living. She's also Partner and Head of Brand Strategy at the world renowned advertising agency, Goodby Silverstein & Partners, creators of “got milk”, the Budweiser lizards and decades of culture driving creative campaigns.
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Bonnie Wan is a career brand strategist who has spent the last three decades working with companies to articulate the essence of who they are and why they exist through a tool called the Brief. This simple and sharp articulation of purpose is used to keep brands anchored in who they are while offering a springboard for creative action.
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In 2010, during a personal crisis of meaning, Bonnie wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Ultimately, The Life Brief has kicked off ten years of adventure, packed with unexpected twists and unimaginable gifts.
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Bonnie has created a Life Brief Workbook to support you in creating your own Life Briefs and building the Life Brief "practice" into your live. In in her hands-on 9-week course hosted exclusively at the Significance Learning Center, you have a rare opportunity to work directly with Bonnie Wan to create your very own life brief.
COURSE DETAILS
COURSE CURRICULUM
THE LIFE BRIEF
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3 Modules
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9 Live-Taught (Virtually) Sessions
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9 Video Sessions
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Group Coaching
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Q&A
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Private Community Forum
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YOUR TRANSFORMATION
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COURSE ELEMENTS
In this hybrid course (part live, (virtual) part video lessons), you'll take stock, dig deep and be allowed the absolute freedom to own what it is that you really want. You'll then further clarify and distill your personal insights to create your own Life Brief. In the final part of the course, you will actually begin living your Life Brief and reflecting on your experience of this self empowering practice.
THE LIFE BRIEF - 9 WEEK COURSE
MODULE 1
GET MESSY
TWO WEEKS
Play with Possibility
See the Patterns
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2 Live-Taught Sessions
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4 Video Sessions
MODULE 2
GET CLEAR
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THREE WEEKS
Commit
Be Bold
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3 Live-Taught Sessions
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2 Video Sessions
MODULE 3
GET GOING
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FOUR WEEKS
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Activate
Let go
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1 Live-Taught Session
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2 Video Sessions
FREE MASTERCLASS
THE LIFE BRIEF
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In this 50-minute talk given on International Women's Day at Accenture, Bonnie Wan walks you through the origin story of The Life Brief practice, illustrating how well it is able to cut right through the BS. You will see the power in its simplicity.
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You'll see very clearly how The Life Brief can be a catalyst to transform your life so that your life reflects the answers to the deeply personal question: "What do you want?"
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You'll see how this practice has a way of unlocking solutions and opportunities that a "life "plan" never could. ​​​​
ABOUT THE INSTRUCTOR
BONNIE
WAN
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AUTHOR, SPEAKER
& TEACHER
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"The Life Brief"
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PARTNER & HEAD OF BRAND STRATEGY
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Goodby Silverstein & Partners
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Bonnie Wan is author, speaker and teacher of The Life Brief, a practice for creative and courageous living.
Bonnie is also Partner and Head of Brand Strategy at the world renowned advertising agency, Goodby Silverstein & Partners, creators of “got milk”, the Budweiser lizards and decades of culture driving creative campaigns. In addition to overseeing clients such as BMW, Comcast, Frito-Lay and HP, Bonnie’s work also includes innovative, award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial injustice and college-campus rape. Bonnie has spent the last three decades building brands, making meaning out of messes and obsessing about human behavior.
In 2010, during a personal crisis of meaning, Bonnie wrote a creative brief for her life and The Life Brief was born. The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Ultimately, The Life Brief has kicked off ten years of adventure, packed with unexpected twists and unimaginable gifts.
Today, Bonnie teaches others how to get clear and creative about their lives through her Life Brief Workbook, keynote talks, workshops and retreats. Bonnie’s workshops have been featured at Gwyneth Paltrow’s "In Goop Health Summit," the 3% Conference and Accenture’s International Women’s Day.
Bonnie has appeared in Masterclass on Advertising & Creativity, Katie Couric’s Katie show, as well as HuffPost Live. Bonnie’s personal journey is featured in the documentary film, The Big Flip, which chronicles breadwinning moms and their stay-at-home husbands.
She lives in San Anselmo, California with her husband, four kids and Charlie the dog.